BRIEF HISTORY OF SRI BHUVANESVARI THANGA MALIGAI
"The “Bhuvanesvari Thanga Maligai" is situated in the East Main Street which is in the centre city of Pudukkottai Town . Formerly it was known as Sri Bhuvaneswari ambal jewellery, then Sri Bhuvaneswari Jewellers, located at Nellumandi Street, Pudukkottai. It was renamed as “Sri Bhuvanesvari Thanga Maligai” and was inaugurated in the new constructed building, on 6th Day of October 2016. This Jewellery was not found by overnight. Yes ! this Sri Bhuvanesvari Thanga Maligai has a long history on its development. Let us know the brief history and the improvement of this famous Shop.
"Sri.N.Somasundaram Achariar was the founder of the above shop. He was born in poor family as the third son of Sri.Natesan Achariar and Srimathy.Rethinathammal couple, on January 1942 (Tamil month Thai) in a small village of Adhanakkottai. Formerly it was in Trichirappally Dist. He had two elder brothers named Sri.N.Rajagopal Achariar, Sri.N.Kesavan Achariar and one younger brother named, Sri.N.Ganesan Achariar.
The early life of Sri.N.Somasundaram Achariar was not a joyful one. Because he belonged to a poor family, and was in a position to work somewhere to help his parents. As Sri.Natesan Achariar was a goldsmith, Sri.Somasundaram Achariar also had to learn the work of making gold ornaments and was essential to earn to run their family.
Hence he joined as a assistant boy in the gold ornament making work shop (Pattarai) which was kept by Sri Palanisamy Achariar at Adhanakottai. He learnt the technical work and how to make the modern type jewels for satisfying the customer’s choice, with the training given by his leader (Guru) Sri. Palanichamy Achariar, who was the skilled goldsmith. He worked in Sri.Palanicamy Achariar works place for some time.
Sri.Somasundaram Achariar become a well-known worker and had full capacity to work individually for making gold Ornaments as per his choice. He felt that his native place Adhanakottai was a small village and not suitable to earn more money because it is neither a business place nor a industrial place.
So he thought to leave from Adhanakkottai and go to, which is nearby town, Pudukkottai for better earning. By the blessing of his family Goddess of Muthammal of Adhanakkottai, and also with the blessings of Sri.Aayavayal Ambalakarar, and Sri.N.Shanmugam Thettalar, those were also belong to his native place of Adhanakottai, our Sri.Somasundaram Achariar stepped to Pudukkottai for more earning.
He came Pudukkottai and joined with skilled goldsmiths such as Sri.A.Shanmugam Achariar, and Sri. Marimuthu Achariar at Pudukkottai, those were kept Gold Workshop (Pattarai) in their own, and learned to make many kinds of gold ornaments with the guidance of the above gold smiths. Even though Sri.Somasundaram Achariar, was young, he had full confidence and capable to have a separate workshop (Pattarai) by leaving the above goldsmiths. During the year 1974 he kept his new Pattarai in the East Second Street, Pudukkottai, which house was owned to Sri.Rajagopal Bhahavathar.
His thinking was that, how to come up in life and how to show the growth of his life to his society. Hence he worked hard by day and night and obtained a good result for having reasonable earnings.
When Sri.Somasundaram Achariar thought to have a own Jewel making Pattarai, Sri.Lakshmana Pillai, who was the founder of Abaramaligai, and then his son Sri.Lena Muruganantham, and the founder of Dhayal Jewellery, and the founder of Rasi Jewellery, helped him for developing his work. He had valuable orders for making gold ornaments from local wellers like Abaranamaligai , Dhayal jewellery, and T V S Venkatachalam Chettiar. He executed the orders with good and nice working, to the entire satisfaction of the above Jewellers.
As his performance was very decorative and well designed, good-looking, he had many orders consistently from them and developed his career. He worked in his profession with trust, hard work, loyal and earned a good name among all other jewellers and become a famous specialist in making the gold ornament.
Apart from the orders taken from the above Jewellery shops, Sri.Somasundaram Achariar individually tried to get orders from new customers. As he was the new entrant , the customers hesitated to give order to him. Hence he should get hope from the customers. In these critical circumstances he had been supported and recommended the customers for his sincere and faithful work , by Owner of Dhayal Jewellery, Rasi Jewellery, and T V S Venkatachalam Chettiar and so.
After that he received many orders from local and other nearby villages. By keeping this helps in his mind, he took challenge that he should be worked hard and get trust from the customers. So he showed his full efforts and talents in making gold ornaments, i.,e making well designed Haram, Bangles, Necklace , and other modern designs, The orders were delivered to the customers with entire satisfaction.
Within a short period more customers approached Him and gave many orders without fear. Particularly Islamic people liked his attractive design of Haram, drops, mattal etc., They were the main customers for giving a lot of orders to our Sri.Somasundaram Achariar. Thus they are the main part of his better life in his career. Their heir also continuing their orders still now. He earned thousands of customers, in and around Pudukkottai. He became a famous goldsmith in Pudukkottai. The victory of Sri.N.Somasundaram Achariar was not a single man’s journey. It was not only his work but also for the co- ordination of the team work.
He never forgets his well-wisher in his entire life and shown gratitude by thinking their helps given for his better future.
It was the time for entering to his family life. Yes He married Smty. Jayalakshmi Ammal in the year 1965. She yields three male children and one female child. The eldest son is Sri.S.Natarajan., and second son is.Sri.S.Yoganathan, the third is Smt.Latha, and the last son is.Sri.S.Vekatesan,
Even though Sri.Natarajan was a young boy who was going to school, he also joined and helped his father to his work, then and there and assisted in making jewels. He also learned the work for making jewels with the help of his father. This training helped Sri.Natarajan in future for developing the business when his father opened a new Jewellery Shop.Even though his work was making jewels, his mind was thinking to open a new Jewellery shop at Pudukkottai.
With the blessing of Goddess Sri Bhuvanesvaei Ambal of Pudukkottai, Sri Somasundaram Achariar found a new and small Jewellery Shop, named as “Sri Bhuvaneswari Jewellery” at Nellumandi Street, Pudukkottai, in the Tamil New Year, the month of Chithirai. i.e., English year 14.4.1981. Financing with his small savings fund earned by his work.
Thus the business was improving day by day and he earned thousands of customers and kept hold without lost. The main reasons for the improvement of the business are:
By warmth welcoming the customers, and precision work, attractive finishing of jewels, delivering with their full satisfaction, and maintained true, Quality, and trust.
He showed his speciality in making well designed ornaments and prompt delivering orders with stipulated period. His motive was not earning huge profit from the business but wanted only good satisfaction from the customers for his work. Hence he was one of the famous business men in the Jewellery field.
Mr.Somasundaram Achriar obtained a licence GL7/83 from the Government for making gold jewels right and royal and was keeping account ledger promptly for the orders given by the customers for Gold ornamental work.
When the business was going on improved, he changed the name as “Sri Bhuvaneswari Ambal Jewellery” on 4th September 1987, as he was a very good devotee of Goddess Sri Bhuvaneswari Ambal, Pudukkottai.
Subsequently, theirsons, Sri.Natarajan, Sri.Yoganathan accompanied in the business along with Sri.Somasundaram Achariar.
By hard and sincere work render with their father and full supports of customers, their jewellery shop grew just a big one, and was named the Jewellery as “SRI BHUVANESWARI JEWELLERS” in the same Nellumandi street, Pudukkottai, on 25.10.1994, and also started the sales of Silver Ornaments, Silver Vessels, and Gift articles, in the next building .As the Sales of Gold and Silver ornaments were running in the separate buildings, customers felt inconvenience as the both Show rooms were not enough to be sitting and purchasing Gold and Silver Ornaments
In view of customers’ convenience, and seeking the business for getting well, they attached the separate building with the main building together by altering some modification as a new good-looking “SHOW ROOM” . By God’s grace the business gets well, and they felt happy. They decided to celebrate the function in a grand manner and arranged a programme and called on their well-wishers for blessing.
The inaugural function was held on 08.06.2005. Sri.PR.Ramasubramania Raja (Chairman of Ramco Groups) particified as chief guest, Dr.KU.Gnanasabandham, (gl;b kd;w Ngr;rhsH> kw;Wk; eLtH ) and Honourable Sri.S.Raghupathy , Former Minister (kj;jpa tdk; kw;Wk; Rw;Wr; #oy; mikr;rH)> and more VIPs of Pudukkottai also presented in the function and they wondered about their sincerity, harkwork of the team for the well growth of the jewellery. While running the business well, unfortunately Sri.Somasudaram Achariar left the world, on 6th October 2006, and his sons have to take over the business as a challenging one.
With the blessing of their father Sri.Somasundaram Achariar,Mr.Natarajan,Mr.Yoganathan,and Mr.Venkatesan continued and maintained the business successfully .
Being this situation they bought a big sight in the East main street of Pudukkottai, and constructed with three storey building, Spacious Show Room, equipped with fully Air-conditioned ,providing Lift facility, and also with car parking in the underground.
Their ambition was that, the new Show Room should be opened on their father’s memorial day. i.e., 6th October 2016. Luckily the inaugural function held on the same day as per their auspicious day, with participating their well- wishers and VIPs.
Their sons are keeping their father’s policy to hold up the customers in making the Jewels with Quality, delivering with full satisfaction. As they are succeeding family in making gold ornaments in their own Pattarai for the last 60 years, they know the appraising of the quality of gold and expert in making all design Jewels as per the customer’s desires and fulfil their choice correctly.
All Jewels are checked carefully whether it was done by well finishing, good-looking and then they are delivered to the customers.
So now second and third generation of the customers, and also their introducing new customers are coming to the Jewellery and purchasing Jewels with full satisfaction. Hence the Jewellery is having about 15000 customers.
The customers, those are went to other districts, or other state by the reason of transfer of official affair , and gone for business sake are coming Pudukkottai and continuing their purchase from SriBhuvanesvari Thanga Maligai because of all the Jewels are made in quality, with Hallmarked and also always available in the shop.
As per the change of modern world and changing the taste of the customers , this Jewellers also changing their policy in making latest design of Jewells by their new machines .
The Kolkata model ornaments, Mumbai model ornaments , and Kerala design ornaments are available in the Jewelley. We can purchase for Wedding, and family functions like Ear boring functions, marriage engagements, etc.,
Now Mr.VijayShrinnath eldest son of Sri.Natarajan, associated in this organisation giving a very good co- operation for the development of the Jewellery by giving wonderful ideas and doing good team work .
Monthly gold Jewel small saving scheme Rs. 1000/- (Twenty-five instalments) and Rs.500/-(Twenty Instalments) are running here with some rules and regulations. i.e., The monthly raffle ( FYf;fy; Kiw) system is done on 15th day of every month at 7.00 .O’clock in the presence of the members those are joined in the scheme.
The customer may not pay the due money after they are won in the raffle (FYf;fy;)even though they have paid the due in the middle period. With any reason gold coin will not be given in the scheme.
In addition to that another gold saving scheme also introduced for 11 month saving. i.e., Rs.5000/- Rs. 2000/- and Rs 1000/-. The customers can pay the due amount as per their choice within any day of every month.
The amount will be calculated for the gold weight and entered in their pass book as per the board rate on that date. They can purchase the gold ornaments after 11 month for the weight of accumulation, without making charge and wastage. The GST will be collected for the bill amount. With any reason gold coin will not be given also for this scheme.
The Managing partner Sri. Natarajan proudly Says that, they have made the following ornaments for the famous temples in Tamil Nadu.
The valuable coral Haram was made and delivered to the Temple of Arulmigu God Thiruchendhur Murugan, and Arulmigu Goddess Madurai Meenakshi amman Silver Karnapathram was made and delivered to Temple of Arulmigu God Swamimalai Murugan . Gold Governor Haram was made and delivered to the Goddess Pudukkottai Sri.Bhuvanesvari Ambal. Gold Thirumangalyam,Silver Crown,( nts;sp fpuPlk;) Silver Kavasam, was made and delivered to Temple of Arulmigu Goddess Thiruvappoor Muthumariaman Silver Crown ( nts;sp fpuPlk; ) was made and delivered to the Temple of God Vinayaga located nearby Pudukkottai Bus Stand Gold Plated Silver Kalasam (NfhGu fyrk;) was made and delivered to the Temple of Goddess Arulmigu Adhanakottai Muthumariamman , situated in the en-route of Pudukkottai-Thanjavur Road. Gold Thirumangalyam, GoldHaram,Gold Mookkuthi, and Silver Kavasam(nts;sp ftrk; ) was made and delivered to Temple of Goddess Sri Kaliamman situated at Sevugampatty,Pudukkottai District. Made Thousands of Famous Pudukkottai Amman Kasu provided the Amman Sculpture and delivered to the Bhragadhambal Temple for distributing to devotes those are coming for worship Amman. Apart from the above work we have made Silver Kudm, Siver Pancha Pathiram, Silver Uthiranai Etc., (nts;spFlk;> gQ;rghj;jpuk;cj;jpizp Mfpaitfs;) and deliverd to the Famous Templeat Rishikesh of North India.
To show our sales experience of 40 years service in the sales field and to register our working speciality to the world , we have decided to make a ornament, choosing Gold Girdle as large one which was never done in the world. Also that should be shown on our father’s 14th Memorial Day, including 40th founder’s day. Hence we worked hard and made a World Largest Gold Girdle, weighing 2851.26 grams, 104 Centimetre in length and 27 centimetres in breadth. This Girdle was made by our 12 skilled gold smiths with a period of 9 months hard their work.
This Largest Gold Girdle was inspected by Elite World Records ( United States L L C ),India Records Academy, and TamilanBook of Records, and measured in by inch whether the Girdle is covered for their rules and regulations.
On satisfying the correctness of the measurement they issued the Certificates to us on 06.10.2020, accompanied with all our family members
We wish them for further growth in their business and become famous in the world.
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